Peter Hinssen

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The Network Always Wins

The world is changing faster than ever. With the rise of new digital markets and the consequent “networkization” of our environment, the phrase “the customer is always right” takes on a whole new meaning.

This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

The Network Always Wins provides step-by step strategies to help you:

Reinvent your company even after the market has flipped
Tap into the force of the network and survive in a market characterized by speed, uncertainty, and complexity
Maintain relevance and stay on top of emerging trends
Connect with your customers and encourage them to interact

This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.

In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

The Network Always Wins

Adam Pisoni
co-founder of Yammer
“This book embodies the essence of how companies have to adopt to the era of networks, and how to transform themselves into fluid and responsive organizations.”
Carlota Perez
Author of Technological Revolutions and Financial Capital: the Dynamics of Bubbles and Golden Ages
“An easy and enjoyable read that teaches a lot about the future world you’ll work and live in. Studded with examples, illustrations, diagrams, entertaining bits of history and personal experiences, the text flows naturally and keeps you interested from the beginning to the end. The best thing is that, without effort, you will understand the deep paradigm shift in which we are all involved.”
Costas Markides
Professor of Strategy and Entrepreneurship, London Business School
‘The Network Always Wins’ is a provocative new way to look at the world and at business. Hinssen does a marvellous job in explaining how our society is being revolutionized by networks and how to prosper in the new world. It will challenge you, educate you and open your eyes to possibilities that you never thought existed!
Rob Goffee
Emeritus Professor of Organisational Behaviour, London Business School
In an ever more connected and fast evolving world this book provides a provocative view of how changes in organisations, markets and society will shape our future – and the things we may need to do to “survive the flip”.