Peter Hinssen | Thought Leader on Game Changing Transformation & Communication

Synopsis Synopsis
Readers say Readers say
Order Order
Thank you Thank you

The New Normal

In The New Normal, Peter Hinssen presents how companies may address a society without digital limits. Quite poignantly, Peter points out that organizations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, intelligence.

A number of new rules will apply in the New Normal. Consumers will have zero tolerance for digital failure. They will expect to get internet access anytime, anyplace. Internet and connectivity will be just as ubiquitous as electricity. Consumers will demand fulfillment of their information needs instantaneously. The effect on companies will be tremendous. They were just getting used to coping with a 24 hour economy, and now they will have to cope with the ‘experience economy’: customers will demand interaction with providers of services and products on their conditions. They will expect the digital user experience to be easy and interesting. Every interaction with a customer must be viewed as a ‘make or break’ moment for the relationship with the customer.

IT departments too will have to adopt a new way of working. They will have to react more flexible to the demands of the business side of the company. IT-departments were used to build big systems, now they will have to create small, flexible structures that can be adapted quickly. They no longer have to build pyramids, they must put up tents instead.

In The New Normal, Peter Hinssen looks at the way companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally. This book is an interesting read for any manager who is concerned with the future of his company as it is hit by the digital revolution.

The New Normal

Jean-Luc Dehaene
European representative and former prime minister of Belgium
I’ve always been fascinated by intelligent “futurology”, by authors who succeed in describing the trends of the future, people like Alvin Toffler. Recently I’ve read a very interesting book: “The New Normal” by Peter Hinssen. The author describes in a fantastic way how companies have to adapt their behavior towards clients and staff, and how the digital phenomenon is spreading across our entire society. I’ve given a copy of this book to my son Tom (Flemish representative) with the message: “now it’s up to you to apply this to politics!”
Carlota Perez
Author of Technological Revolutions and Financial Capital: the Dynamics of Bubbles and Golden Ages.
I am impressed about your book! I like your way of thinking and the ease with which you transmit such destabilizing ideas to practical people who need to act on them. I learned about some consequences of the “new normal” that I hadn’t thought about and I learned ways of conveying some that I thought about. And on top of that… I enjoyed it!
Fons Van Dyck
Managing Director Think.BBDO, columnist and author of ‘Het Merk Mens’ and ‘De Kracht van Wit’
The impact of the digital revolution on our lives amounts to a Copernican revolution. We have difficulty in understanding exactly what that means. Peter Hinssen allows the reader a view from the barricades. I recommend this book.
Geert Noels
Partner & Chief Economist, Econopolis
This is the first book about technology that is not boringly technical. Peter Hinssen success in making clear what the fast and complex ICT innovations will mean to society and does so in a clear, relaxing and sometimes hilarious way. Peter is one of the rare European experts who is regarded as a worldwide reference. If you read the book, you will understand why.
Adjiedj Bakas
trend watcher and author of World Megatrends
Peter is a great, exciting thinker and presenter.
Vincent Van Quickenborne
Belgian Minister of ICT and Telecoms
Technological innovation is the way forward. In The New Normal, Peter Hinssen describes what the journey will be like, with thrilling examples and real-life stories.