Organisations have to go beyond ‘aligning business and IT’. They have to ‘fuse’ business and IT. Fusion will allow companies to focus on technology-enabled innovation, instead of just on the commodity-saving potential of technology. Fusion will allow a new type of IT organization, that will evolve from an ‘executional technology function’ towards a ‘proactive strategic innovation function’. Fusion will allow companies to focus on maximizing value from technology innovation.

Readers say ...

Fusion Susan Cramm

"Beautifully written, thoroughly researched, spiced with stories and a unique combination of humor and intellect. Peter challenges his readers to do everything they can to fuse IT and the rest of the business."

Susan Cramm
Founder & President - Valuedance
Fusion Rob Goffee

"Read this book if you are interested in repositioning ‘the department previously known as IT’."

Rob Goffee
Emeritus Professor Organisational Behaviour - London Business School
Fusion Costas Markides

"Business/IT Fusion belongs on the bookshelf of every CIO as well as every leader who aspires to transform the IT department."

Costas Markides
Professor Strategy & Entrepreneurship - London Business School
Fusion Steve Van Wyk

"Business/IT Fusion hits the nail right on the head. It is a great mental journey on how to move beyond mere alignment thinking, and really transform IT into a true business asset."

Steve Van Wyk