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The Uncertainty Principle

This is a book about the future. Not the bleak, dystopian kind that so many seem convinced we're heading toward, but one that is built on hope, possibility, and progress.

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The accelerating pace of change seems to fuel the belief that we’re living in an age of unprecedented volatility, where emerging technologies have to be restrained before they spiral out of control. But uncertainty isn’t unique to our time. It’s a feature of life, not a bug. And it’s also where the greatest possibilities emerge.

Today, humanity faces a complex set of global challenges, from technological and geopolitical shocks to biological, social, and ecological disruptions. But fear, hesitation, and avoidance won’t help us meet them. Slowing down is not the answer. We need to move faster, think bigger, and harness the full potential of technology to build a future worth longing for. We need active hope. And bold, visionary leaders who understand how to reframe adversity into opportunities. That’s why the Uncertainty Principle zooms in on the key levers of transformation that will help these leaders rethink and reinvent their companies as vessels of progress: strategy, foresight, organizational design, management, culture, innovation, risk appetite, and the evolving nature of work itself.

Above anything else, The Uncertainty Principle is written as a manual for those who see cracks in the system not as warnings, but as windows. It’s for those people who are crazy enough to think they can change the world. Because they are the ones who will.

What Readers Say

As we zoom up the exponential curve of tech enabled change we all need an optimistic and inspiring guide. Peter Hinssen is that guide through his brilliant keynotes and previous books. In this new book Peter describes a “Never Normal” world of endless possibility drawing on many top thinkers to help us thrive in the current tussle “between the forces of pessimism and possibility”.

Dr. Peter Weill

Chairman - MIT CISR

In an age when warnings and limitations dominate the conversation, Peter Hinssen’s ‘The Uncertainty Principle’ stands out as a refreshingly optimistic guide for business leaders. It demonstrates how they can transform today’s instability and disruption into opportunities, not just for their own organizations, but for the world at large. Costas Markides,

Costas Markides

Professor of Strategy and Entrepreneurship - London Business School

Uncertainty isn’t a threat—it’s the raw material to help us build opportunities for tomorrow. This book recognizes this wisdom and presents a guide for leaders to dare imagine what may be seen as impossible while installing hope to change the future. A must-read!

David De Cremer

Dean - D’Amore-McKim School of Business at Northeastern University

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