Most companies today are well aware of the importance of data. Over the years, they have built everything from databases, to data warehouses and even data lakes to store their ever increasing volumes of information. They have developed data science capabilities and have hired data scientists to harness the power of data in as many domains as possible: from improving customer service, to optimizing supply-chains and streamlining production processes.

Great.

But then generative AI - a type of AI driven by large language models (LLM) that can create new content like text, images, and music, based on existing data - entered the scene at the end of November 2022 and it completely changed the game (and probably its players if they don’t pay any attention).

That’s why I believe that there is a new sheriff in town. The world of data science is about to be dwarfed by the world of content science. With the advent of generative AI, companies are in a unique position to combine the power of Large Language Models (LLMs) with their own vast and rich store of unstructured documents. All the Word documents, countless files, PDFs, PowerPoints and massive collections of emails and messages that make up the vast majority of information inside companies, can now finally be put to good use.

The power of your company’s own intellectual property, buried in your countless documents, paired with the vast potential of Generative AI, could completely transform your intellectual output. That’s a tremendous opportunity as well as a daunting challenge. The world of content science is radically different from the world of data science, and will require a new set of skills. This next information era will have to be carried by 'content scientists'.

That's why I wrote a brand new free guide to help you explore the emerging field of content science, understand how you can develop these capabilities, and assist you in building a team of content scientists to unlock the true potential of content in this next age of AI. You can download it for free here. Enjoy!