Today, Document management and Web Content management markets are merging into "Enterprise Content Management". It encompasses creation, management and publication of corporate content in all its forms: documents stored as blobs, as well as XML files, relational database systems or repositories for document components. Also niche activities such as digital asset management, Product Information Management and source control are branded as ECM. The common goal of these activities is to make content creation show a higher return, and to improve productivity of information workers. What is the future of ECM? How can organisations leverage ECM to its fullest extent?