No industry is more affected by the impact of the digital revolution than the financial services markets. Maybe the financial services markets actually started a great deal of the digital revolutionary shift by promoting home-banking and phone-banking in the eighties. Today, the very foundations of the financial markets are being affected by the digitisation of society. Where are we heading? What are the right choices? How will banks and insurance companies cope with the 2.0 generation, and how will financial institutions cope to survive and flourish in the digital future?