The internet is going through a revival called web 2.0, but isn’t it time that we transformed the role of IT in organisations as well? IT has never been more important to organisations, yet a lot of companies are still managing IT for cost, and not for innovation. IT is no longer just the facilitator of electronic data processing; it is more and more playing the role of innovator, and showing how companies can excel at transforming themselves. IT can become the innovative transformational change leaders within companies. How can this happen? How can IT turn itself into a leading role in the organisation?