"Because its purpose is to create a customer, the business has two - and only two - functions: marketing and innovation. Marketing and innovation create value, all the rest are costs."— Peter Drucker
Order "The New Normal"
Thank you for your interest in The New Normal!
Peter's book is also available in Dutch: Digitaal is het Nieuwe Normaal.
For English copies, read further:
1. You can order small quantities (5 copies or less) on
Lannoo webshop, by clicking here.
2. Bulk Orders: if you want to order more than 5 books, please fill out the form below.


