Release date: 22 June 2017

In ‘The Day After Tomorrow’, Peter writes about an exponentially changing world and its consequences for organizations of Today. He introduces those pioneers who managed to move (way) beyond Tomorrow-thinking in innovation and were able to change the course of entire industries. Above all, he writes about the business models, the organizational structures, the talent, the mindset, the technologies and the cultures needed to maximize our chances for survival in the Day After Tomorrow.

Most of us focus on Today: on the meetings we will be having, the e-mails we will respond to, the price offers we need to send out while deadlines are breathing down or neck. And we should. Today is what pays our bills. We also think a lot about Tomorrow, about our future value and how our company will survive disruption. Tomorrow is what keeps us awake at night. But let’s face it, most of us don’t think (much) beyond that.

The truly great ones, the giants, those that dictate the market are the ones who dare to envision The Day After Tomorrow. Because that is where enormous amounts of long term value lie. The radical ideas, concepts, notions or inspiration that focus on The Day After Tomorrow are the ones that change entire companies, industries and even the world. 

In ‘The Day After Tomorrow’, Peter writes about an exponentially changing world and its consequences for organizations of Today. He introduces those pioneers who managed to move (way) beyond Tomorrow-thinking in innovation and were able to change the course of entire industries. Above all, he writes about the business models, the organizational structures, the talent, the mind-set, the technologies and the cultures needed to maximize our chances for survival in 'The Day After Tomorrow'.

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Readers say ...

Dat Vijay Gurbaxani

"Peter Hinssen tells us, in his own inimitable way, how we must adapt to an increasingly digital world. But it’s not just about tomorrow, it is about taking the long view – for what comes after. Technology, and more importantly, human behavior are changing. This book will help you think differently about the world."

Vijay Gurbaxani
Director @ CDT - The Paul Merage School of Business
Dat Garry Lyons

"Peter provides a thought-provoking, long-term view on the unrelenting pace of change of technology and outlines the imminent opportunities and threats for those businesses that choose to embrace or ignore it."

Garry Lyons
Chief Innovation Officer - MasterCard
Dat Costas Markides

"Peter Hinssen has done it again! ‛The Day After Tomorrow’ is a provocative and inspiring book that will challenge you, educate you and open your eyes to possibilities that you never thought existed! It is a must-read for any organization that wants to prepare for the disruptive changes that are on the way."

Costas Markides
Professor Strategy & Entrepreneurship - London Business School
Dat Eddie Obeng

"Other futurists entice us with fanciful notions. Peter Hinssen, in this insightful book, manages the impossible, combining a stunning clear vision of the future with a compelling but concrete framework to act now. "

Eddie Obeng
Founder - The ‛Pentacle’
Dat Jeremiah Owyang

"The ‛Day After Tomorrow’ is an inspiring survival guide for those who want real insights into radical innovation and long-term thinking. I especially appreciated Peter’s strong focus on the role of organizational culture when it comes to ‛Day After Tomorrow’ innovation."

Jeremiah Owyang
Founder - Crowd Companies
Dat Adam Pisoni

"Peter Hinssen’s radical and long-term view on organizing and innovation is as fascinating as it is insightful. This is a great read about the future of business, aimed at those who want to see the potential of this age of disruption."

Adam Pisoni
CEO - Abl Schools