Margaret Rouse, Director TechTarget, USA
Think back to how many times you’ve been invited to listen to a big corporation CIO or CTO talk about the need to “align IT with business.” Now try to remember how many concrete, do-it-right-away ideas you came away with. Not so many, eh? Perhaps it’s because for the last five years we’ve been talking about IT using the wrong word. Forget alignment. Peter Hinssen has proposed a better, more accurate word -- fusion. IT not only needs to learn how to think like business and talk like business, it needs to BE the business -- and Peter Hinssen is the right teacher to show you how. If I had to sum up Peter’s book in one sentence? I’d say, “I bet that before you’ve even finished this book, you’re going to call a meeting to start brainstorming with your staff.” It’s that good. 
 
Mathieu Verougstraete, ING Head Wholesale Banking Academy
Yesterday, I received a copy of Peter Hinssen’s book and immersed myself in it immediately. Not with my feet up on a cushion and a glass of wine in hand, as Peter suggests in the preface, but installed in a comfy chair with a cup of coffee. I think the fusion concept is a strong one and also relevant outside the Business/IT environment. This is possibly the book’s greatest strength. Many of the ideas can be applied directly in other management situations and this makes it an easy- to-read, general reference book.

 
Susan Cramm, Founder and president of Valuedance, IT leadership coach, former CIO and CFO, and award-winning author of the Harvard Business Press book, “8 Things We Hate about I.T.”
Beautifully written, thoroughly researched, spiced with stories and a unique combination of humor and intellect. Peter challenges his readers to do everything they can to fuse IT and the rest of the business. 

 
Rob Gofee, Professor of Organisational Behaviour, London Business School
Read this book if you are interested in repositioning “the department previously known as IT”. 

 
Steve Van Wyk, Head of Operations and IT Banking, ING Group
Business/IT Fusion hits the nail right on the head. It is a great mental journey on how to move beyond mere alignment thinking, and really transform IT into a true business asset. 

 
Costas Markides, Professor of Strategy and holder of the Robert P. Bauman Chair in Strategic Leadership, London Business School
Business/IT Fusion belongs on the bookshelf of every CIO as well as every leader who aspires to transform the IT department.